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Adobe Real-Time Customer Data Platform (CDP) Training

Master Real-Time Profile Resolution and Omnichannel Personalization

4.8(1,500 students)
45 Hours
Intermediate
AdobeReal-Time CDPCDPAdobe Experience PlatformXDMIdentity GraphAudience Segmentation
Adobe Real-Time Customer Data Platform (CDP) Training

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Live Online
Classroom
Weekend Batches Available
Lifetime Access to Recordings

Course Overview

This comprehensive training program is structured to help technical professionals implement and manage customer data using the Adobe Real-Time Customer Data Platform (CDP). Participants will discover how to ingest diverse datasets, map information to standardized schemas, handle continuous identity resolution, and configure actionable consumer segments. The course walks through real-time operational flows, ensuring you understand how to safeguard consumer data governance while executing tailored experiences across multi-channel environments.

Who Should Learn

Enterprise Data Architects and Solution Engineers
Marketing Technology Specialists and Operations Managers
Data Governance Officers and System Administrators
Full Stack Developers focusing on MarTech integrations

Prerequisites

  • Fundamental knowledge of enterprise data management and cloud databases
  • Basic comprehension of digital marketing structures, web tracking, or CRM systems

Learning Outcomes

Design and deploy high-performance streaming and batch data ingestion pipelines into Adobe Experience Platform
Construct and expand scalable Experience Data Models (XDM) to handle unique operational requirements
Configure multi-source identity resolution rules to construct stable, unified customer profile graphs
Build dynamic user segments utilizing specific logic thresholds for live platform deployment
Establish reliable destinations to activate audience profiles for live omni-channel campaigns
Enforce granular role-based permissions, data usage policies, and compliance procedures

Course Curriculum

1Module 1: Foundations of Adobe Real-Time CDP
4 topics
  • Core concepts of modern Customer Data Platforms
  • The business impacts of instantaneous data on personalized consumer experiences
  • Understanding Adobe Experience Platform (AEP) infrastructure
  • Functional features and capabilities distinguishing Real-Time CDP
2Module 2: Data Architecture, Ingestion & Modeling
4 topics
  • Analyzing customer data classifications and enterprise ingestion streams
  • Setting up batch ingestion and configuring low-latency streaming endpoints
  • Leveraging the Data Ingestion API for custom integrations
  • Introduction to Experience Data Model (XDM) and structural schema creation
3Module 3: Identity Resolution & Profile Orchestration
3 topics
  • Configuring namespaces and establishing the Customer Identity Graph
  • Consolidating fragmented data points into cohesive, real-time customer profiles
  • Addressing data privacy standards and corporate governance mandates
4Module 4: Segmentation & Audience Strategy
3 topics
  • Authoring dynamic segment definitions with complex behavioral logic
  • Evaluating streaming segmentation vs. scheduled batch evaluation evaluation windows
  • Managing, versioning, and optimizing audiences for activation
5Module 5: Ecosystem Integration & Channel Activation
4 topics
  • Connecting native Adobe Experience Cloud solutions
  • Configuring external source connectors and third-party operational tools
  • Activating audiences across outbound destinations and advertising endpoints
  • Real-time personalization strategies across disparate channels
6Module 6: Monitoring, Analytics & Platform Administration
3 topics
  • Sourcing insights through integrated Adobe Analytics workflows
  • Generating executive platform reports and validating underlying data health
  • Configuring user profiles, access permissions, and object-level security
7Module 7: Applied Practice & Capstone Labs
4 topics
  • Lab: Building an end-to-end real-time ingestion pipeline
  • Lab: Engineering custom schemas and managing profile unification
  • Lab: Developing multi-layer segments and executing live destination activation
  • Lab: Resolving structural data errors and monitoring dashboard health metrics

Certification

Obtain the SkillSurf Certified Adobe Real-Time CDP Professional credential after passing the comprehensive practical lab assessment.

Frequently Asked Questions

A CRM organizes structured sales and contact history. Adobe Real-Time CDP integrates unstructured, structured, online, and offline multi-source data streams in real time to build unified behavioral profiles for immediate advertising and engagement activation.
Yes, the training comprehensively addresses Adobe's Data Governance framework, including managing data usage labels, marketing actions, and access permissions.
Yes, access is provided to cloud-hosted lab sandboxes throughout the training window to help you practice pipeline construction and segmentation models.