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Adobe Customer Journey Analytics Training

Master Cross-Channel Insights with Adobe Customer Journey Analytics

4.7(1,200 students)
40 Hours
Intermediate
AdobeCustomer Journey AnalyticsCJAAdobe Experience PlatformAnalysis WorkspaceData Analytics
Adobe Customer Journey Analytics Training

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Lifetime Access to Recordings

Course Overview

This extensive training course empowers professionals to track, stitch, and analyze customer touchpoints across multiple channels using Adobe Customer Journey Analytics (CJA). Participants will master the architecture of CJA, moving from data ingestion and building connections to configuring data views and generating deep insights within Analysis Workspace. The curriculum bridges the gap between traditional web analytics and modern cross-channel data analysis, teaching you how to build dashboards, manage data governance, and apply advanced attribution models to guide business strategy.

Who Should Learn

Data Analysts and Business Intelligence Professionals
Digital Marketers and Customer Experience Strategists
Adobe Analytics users transitioning to Customer Journey Analytics
Marketing Operations Managers seeking data-driven insights

Prerequisites

  • Basic understanding of digital analytics or business intelligence concepts
  • Familiarity with marketing metrics and customer data structures

Learning Outcomes

Differentiate between traditional Adobe Analytics and modern Customer Journey Analytics capabilities
Ingest data from diverse sources using streaming, batching, and source connectors via Adobe Experience Platform
Establish connections and configure custom Data Views with modified components and metrics
Build advanced cross-channel reports and visualizations inside Analysis Workspace
Design mobile scorecards and establish real-time reporting via Analytics Dashboards
Automate spreadsheet workflows utilizing the specialized Report Builder tool
Implement core data governance rules, access controls, and troubleshoot data discrepancies

Course Curriculum

1Module 1: Foundations of CJA & Platform Evolution
4 topics
  • Introduction to Customer Journey Analytics and platform architecture
  • Comparative analysis: CJA vs. standard Business Intelligence tools
  • Transitioning from traditional Adobe Analytics to modern cross-channel analytics
  • Navigating the landing page and execution quick start guide
2Module 2: Data Ingestion & Connections Management
4 topics
  • Data ingestion architecture: Adobe Experience Platform, streaming, and batch data
  • Configuring source connectors for unified event datasets
  • Establishing, mapping, and managing robust platform connections
  • Cross-Channel Analytics: Stitching datasets and standard lookups
3Module 3: Data Views & Configuration Settings
3 topics
  • Data Views overview and structural creation
  • Configuring component settings and standard reference mappings
  • Applying system labels, privacy policies, and data restrictions
4Module 4: Workspace Analysis & Components
4 topics
  • Building Workspace projects and managing advanced visualizations
  • Leveraging Attribution IQ, panels, and Virtual Analyst for deep analysis
  • Configuring custom dimensions, metrics, filters, and calculated metrics
  • Curating, scheduling, and sharing analysis projects across teams
5Module 5: Dashboards, Report Builder & Integrations
3 topics
  • Creating mobile scorecards and configuring executive dashboards
  • Setting up Report Builder, data blocks, and scheduling workbooks
  • Integrating external platforms: Journey Optimizer, Customer AI, and Google Analytics
6Module 6: Administration, Governance & Practical Labs
4 topics
  • Data governance, audit logs, and customer-managed encryption keys
  • User access control, system usage monitoring, and deletion implications
  • Real-world business use cases: B2B, complex data models, and cross-channel tracking
  • Hands-on labs: Data comparison exercises and troubleshooting discrepancies

Certification

Earn the SkillSurf Certified Adobe Customer Journey Analytics Specialist designation upon successful completion of the course exercises and assessment.

Frequently Asked Questions

CJA operates on the Adobe Experience Platform, allowing you to stitch and analyze cross-channel data (online and offline) using the Analysis Workspace interface, whereas traditional Adobe Analytics is primarily web-centric.
Yes, practical lab modules include access to training environments to practice data views, connections, and report building.
Yes, a dedicated section covers data governance, access controls, restriction labels, and audit logging to ensure regulatory compliance.