Digital Experience
Adobe Campaign Classic (ACC) Training
Master Cross-Channel Campaign Orchestration, Data Schemas, and Automated Marketing Workflows
4.8(8,000 students)
40 Hours
Beginner to Advanced
Adobe CampaignACC WorkflowsMarketing AutomationData IntegrationDelivery CustomizationTopology Rules
Enroll in Adobe Campaign Classic
Get started with a free demo class.
Live Online
Classroom
Self-Paced
Weekend Batches Available
Lifetime Access to Recordings
Course Overview
Adobe Campaign Classic is a robust, enterprise-grade platform for managing complex, data-driven marketing campaigns and deep customer engagement across channels. This course gives you a comprehensive understanding of Adobe Campaign Classic, covering key architecture concepts, execution features, and data management practices needed to design, automate, and optimize high-volume corporate marketing tracks.
Who Should Learn
Marketing Automation Developers and Platform Engineers
Campaign Operations Specialists and CRM Admins
Data and Business Analysts managing customer segments
Email Developers and MarTech Solution Architects
Consultants migrating legacy marketing platforms to the Adobe ecosystem
Prerequisites
- Basic understanding of database structures, relations, and basic SQL concepts
- Familiarity with HTML and CSS for layout modifications
- Fundamental awareness of digital marketing channels and campaign lifecycles
Learning Outcomes
Navigate and configure the Adobe Campaign Classic rich-client console interface
Build, schedule, and troubleshoot automated marketing workflows and data-processing tracks
Create targeted audience segments, queries, and exclusion rules for complex distributions
Design dynamic, highly personalized message templates with conditional content logic
Import, clean, and manage relational customer data while extending standard tables and schemas
Track performance metrics and build custom analysis reports or dashboards
Course Curriculum
1Module 1: Introduction to Adobe Campaign Classic4 topics
- Overview of Adobe Campaign Classic architecture and deployment models
- Core capabilities, functional modules, and business value drivers
- Navigating the rich-client console interface, folders, and explorer view
- Understanding operators, security rights, and folder access controls
2Module 2: Campaign Management Basics4 topics
- Setting up marketing programs, sub-folders, and corporate campaigns
- Creating and structuralizing recipient tables and flat list folders
- Constructing targeted queries to isolate and extract audience segments
- Managing simple text and data-driven audience lists
3Module 3: Content Creation and Personalization4 topics
- Designing multi-device responsive email templates and landing pages
- Implementing conditional personalization blocks and dynamic content rules
- Utilizing JavaScript variables and database fields for 1-to-1 personalization
- Configuring A/B testing parameters, proof distributions, and validation steps
4Module 4: Automation and Workflows4 topics
- Building data-loading, extraction, and message distribution workflows
- Using technical activities: Query, Intersection, Union, Split, and Exclusion
- Setting up event-based triggers, schedulers, and continuous execution loops
- Workflow error management, execution tracking, and optimization rules
5Module 5: Data Management and Integration4 topics
- Configuring file collection, import templates, and text-file loading tasks
- Applying data cleansing formats, validation scripts, and deduplication logic
- Understanding the relational data model and linking external database systems
- Data synchronization pathways with internal CRM applications
6Module 6: Reporting and Analytics4 topics
- Tracking out-of-the-box delivery indicators (opens, clicks, bounces, unsubscribes)
- Isolating and analyzing delivery failures, quarantine rules, and soft/hard bounces
- Creating custom descriptive analysis reports and performance charts
- Building operational dashboards to track cross-channel ROI parameters
7Module 7: Advanced Features and Schema Extensions4 topics
- Introduction to data schemas: extending the OOTB recipient table structure
- Configuring input forms to capture and preview database updates
- Applying campaign typologies, fatigue regulations, and message exclusion rules
- Leveraging Web Services APIs for transactional messaging and third-party interactions
8Module 8: Best Practices and Case Studies4 topics
- Adhering to strict IP warming schedules and deliverability compliance rules
- Analyzing enterprise-scale production architectures and troubleshooting issues
- Deconstructing real-world multi-channel corporate marketing case studies
- Interactive deployment review, structural Q&A, and technical discussion
Certification
Earn a SkillSurf Course Completion Certificate verifying your capability to configure and execute cross-channel campaign pipelines. This training fully aligns with requirements outlined for both the Adobe Certified Expert (ACE) Business Practitioner and Developer certification tracks.
Frequently Asked Questions
Adobe Campaign Classic (ACC) relies on a robust native desktop client application alongside a highly customizable relational backend, making it ideal for enterprises with massive on-premise or complex data infrastructures. Campaign Standard (ACS) is web-based, with a lighter footprint designed for cloud-first environments.
No. While developers benefit from knowledge of JavaScript and SQL for data schema extensions and web integrations, business practitioners can build target profiles, map automated workflows, and construct dynamic email designs using built-in visual tools.
Yes. We dedicate focus to tracking metrics within the console, managing the quarantine table, understanding soft vs. hard bounces, setting up seed lists, and applying topology rules to protect domain reputation.
Yes, the program includes guided labs mimicking real-world marketing operations. You will build end-to-end processing workflows, perform file imports, build custom target exclusions, and design personalization loops.
Course Details
Duration40 Hours
LevelBeginner to Advanced
Students8,000+
Rating4.8/5
Training Modes
Live Online
Classroom
Self-Paced
Related Courses
View All
Digital Experience
4.8
Adobe Experience Platform (AEP) Training
A comprehensive deep dive into Adobe's enterprise Customer Data Platform (CDP). Learn to manage data ingestion, build unified Identity Graphs, configure real-time segmentation, and deploy Journey Orchestration.
40 Hours
Live Online
1,050+